'The beauty of social+ is that embedding social interaction within your product or app allows you to own that conversation and build a community around your brand.' The shift toward social+ is not going anywhere, and the fintech vertical is no exception. Enter Zoho CRM's Social Tab - it lets you integrate your Twitter and Facebook accounts with Zoho CRM. Not only does this integration help you monitor and participate in social media activities from one place, it also provides clarity about the significance of a particular customer to your business.
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